Market Strategy and Product Development

Enabling access
to elegant solutions

HEALTH ACCESS CASE STUDY

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To optimize access with healthy margins, we translate elegant solutions into affordable formats that suit different consumer groups and purchasing channels. This is built on consumer and industry growth trends that pinpoint the best category positioning to maximize the opportunity.

Market Development

Based on consumer, global health and insights from scientific literature we developed secondary product features in line with consumer preferences and buying preferences of different channel partners while managing technical, production and regulatory constraints. We ran distribution trials across 4 countries on 3 continents where initial product testing data permitted and interviews with industry experts in each channel to understand the right value proposition channel partners.

Outcomes

Global market strategy, channel strategies, product roadmaps, and commercialization frameworks that allow for customization in each country.

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